Campaign registration

In order to successfully register a campaign, it is crucial to provide accurate information in the campaign details form. This not only increases the chances of approval, but also reduces the likelihood of messages being blocked when sent to channels associated with the campaign.

How to register a 10DLC campaign

Jump straight to the campaign registration guide.

How to register a 10DLC brand

Register your brand before you register your campaign.

About campaign registration

The campaign form is divided into several sections, each requiring specific information:

Campaign overview

Field name	Field description	Notes
Campaign name	Provide a friendly name to your campaign to refer to later
Use case name	Select a use case that best matches the purpose of your campaign.	See more information on each campaign.
Sub use case	This is an optional field and will only be displayed if you select: Mixed Low Volume Charity	You can select up to 5 sub uses cases.
Use case description	Provide a short description of what your campaign will be used for

Campaign and content attributes

Field name	Field description	Notes
Subscriber opt-in	You are collecting and processing consumer opt-ins.
Subscriber opt-out	You are collecting and processing consumer opt-outs.	It is mandatory to process subscriber opt-outs and remove them from any subscriber lists
Subscriber help	You have implemented message reply providing customers on how they can contact the message sender after they reply with the “HELP” keyword.	It is mandatory to respond the to keyword HELP with a message providing customers with information on how they can contact you
Number pooling	Select this if you intend on using 50+ numbers as this will require a different provisioning process on T-Mobile
Direct lending or loan arrangement	Will this campaign include content related to direct lending or other loan arrangements?	If you are planning on sending messages containing direct lending or loan information you must toggle this option
Embedded Link	Are you using an embedded link of any kind? Note that public URL shorteners (bitly, tinyurl) are not accepted.	If you are planning on sending messages containing URLs you must toggle this option and provide some message samples in the section below containing example URLs
Embedded phone number	Are you using an embedded phone number (except the required HELP information contact phone number)?
Age-gated content	Will this campaign include any age-gated content as defined by Carrier and CTIA guidelines?

Sample messages and opt-out

Field name	Field description	Notes
Sample messages	Provide 1-5 sample messages that provide some example of the content that will be sent as part of this campaign.	Sample messages must provide a representation of the types of messages you may send. If you toggled on “Embedded Link” provide messages samples with examples of the URLs you will send
Attachment or MMS Sample	Provide up to 5 attachments. This should include any of your MMS media (if you intend to send any) or proof (ex a screenshot) of any OPT IN happening outside of a public web page
Message Flow	Provide details of where the customer will see information related to this campaign. If you have a web opt-in, provide the URL (if live) and ensure call to action on the website/app and/or service T&C includes the required compliance wording.	The message flow must provide details of how the customer is opted in to the campaign, and if possible provide the web URL where the customer will see this
Opt out keywords	A comma-separated list of keywords. Support of the word STOP is the minimum requirement for OPT OUT.	By default you must at least recognize and support the STOP keyword.
Opt out message	Provide an example of the message that will be sent after a customer has opted out.	The example you provide here must be sent when the customer sends STOP (and any other keywords you have provided in stop keywords)
Help keywords	A comma-separated list of keywords. Support of the word HELP is the minimum requirement for requesting help/info.	By default you must at least recognize and support the HELP keyword
Help message	Help message of the campaign. A help message shall state the name of the service, contact (email or call center), OPT IN and OPT OUT keywords.	The example you provide here must be sent when the customer sends HELP (and any other keywords you have provided in help keywords)
Opt-in keywords	A comma-separated list of keywords to opt-in. For example START.	If you have enabled subscriber opt-ins in campaign settings, you must least recognize and support the START keyword
Opt-in message	Provide an example of the message that will be sent after a customer has opted out.	The example you provide here must be sent when the customer sends START (and any other keywords you have provided in start keywords)

Inability to proof OPT-IN is the most common cause of 10DLC rejection: If you don't have any OPT-IN wording or sign-up form on your public webpage always attach proof (ex a screenshot or scan) of any mobile app or paper form you use.

Terms and conditions and payment

Campaign registration and subscription fees

In order to submit your campaign form, it is mandatory to accept the terms and conditions. Please note that the Messaging program cannot be used for affiliate marketing and must comply with the current CTIA Messaging Principles and Best Practices. Compliance with CTIA best practices is mandatory, and you can review these principles on the CTIA website.

Before submitting the campaign form, it is also important to be aware of the schedule of fees. If your brand is currently unsubmitted, completing the campaign form will result in brand registration fees being incurred. Therefore, it is recommended that you review the fees in full before submitting your campaign form.

Campaign registration fees

Fee	Description	Cost
10DLC campaign registration fee	Initial cost for registering a campaign based on the monthly subscription fees below with a three-month commitment	$10 for most campaigns (exceptions below). A total of $30 to cover the minimum commitment $2 for low volume mixed campaigns. A total of $6 to cover the minimum commitment $3 for charity campaigns. A total of $9 to cover the minimum commitment
Campaign registration fee	Applicable to all new campaign registrations. This fee covers compliance review costs.	$15
Campaign resubmission fee*	If the initial campaign registration is declined and you would like to resubmit the campaign with updated information there is a resubmission fee charged for each attempt	$15 (per resubmission)

*Campaigns can only be resubmitted if the registration is declined. Rejected and suspended campaigns require a new registration.

Campaign subscription fees

Once you have registered your campaign and completed the initial three-month commitment period, a monthly subscription fee will be charged until you cancel it. It is essential to ensure that you have reviewed the pricing schedule and understood the payment terms before registering your campaign.

Fee	Description	Cost/month
10DLC campaign subscription	Subscription starts 3 months after the campaign is registered and renews monthly until canceled	$10 for most campaigns (exceptions below) $2 for low volume mixed uses cases $3 for charity campaigns

Campaign status

If you need to edit your campaign during the DECLINED status you will incur a resubmission fee.

After submitting your campaign form, it will be in one of the following states:

Status	Description	Can be edited	Fees
Pending	The campaign has not been submitted for registration	No	As this is a new registration you will pay the initial campaign submission fees
Declined	The campaign registration has been declined. You will need to edit and submit the campaign	Yes	You will be charged the campaign resubmission fee
Approved	The campaign is active and the SMS channels associated are ready to be used for sending messages	Partial The following fields cannot be edited once the campaign is approved; use case, sub use case, campaign attributes	You will be charged the campaign resubmission fee
Expired	The campaign has expired and is no longer active. You will need to delete your SMS channel to associate it with a different campaign	No
Deleted	The campaign has been deleted and is no longer active. You will need to delete your SMS channel to associate it with a different campaign	No
Suspended	The campaign has suspended and is no longer active. You will need to delete your SMS channel to associate it with a different campaign	No
Failed	The campaign has been rejected and will not be accepted. You will need to delete your SMS channel to associate it with a different campaign	No

Campaign Decline Reasons

The decline status is NOT permanent and you should be able to edit your campaign or brand details in order to resubmit it successfully. In doing so, you can refer to the decline reasons will be visible in your 10DLC view

ReasonsThe full list of decline reasons can be found below

Code	Reason	Explanation or Scenarios where these can be used
601	Campaign Attributes do not match website and/or sample message content	Inconsistency between the business shown on the website, the attributes marked, and the sample messages. You should check for inconsistency like not having a toggle URL call to action but having a URL in your message template . We do encourage you to provide details about your situation in the description field.
602	Inaccurate Registration. Inconsistency between sample message and use-case.	Inconsistency between sample message and use-case. Decline campaign cannot change the use case so you will only be able to address by rejection to eithe have your content template match your use case or register a new campaign with the correct use case
603	Inaccurate Registration. Inconsistency between website, sample messages or incomplete sample messages.	Inconsistency between the business shown on the website and the sample messages. It is good practice to use the same brand name and URL domain of your brand registration, in case of exceptional circumstances we do encourage you to provide details about your situation in the description field.
701	Prohibited Content; Cannabis	Any submission related to cannabis is subject to automatic using this code, including but not limited to body supplies, teas, beauty products, CBD, hemp infusions, or any derivate of cannabis. Be aware that this forbidden content encompasses shipping services.
702	Prohibited Content; Guns/Ammo	The sale of firearms and ammunition should have age verification. However, if the company is educational and does not engage in the sale of firearms, it is acceptable.
703	Prohibited Content; Explicit sexual	1. Content promoting underage, non-consensual, or other illegal sexual themes, whether simulated or real. 2. Content that may be interpreted as promoting a sexual act in exchange for compensation. 3. Content promoting the sexual exploitation of minors 4. Content that is made to appear appropriate for a family audience but contains adult themes, including sex, violence, vulgarity, or other depictions of children or popular children’s characters, that are unsuitable for a general audience.
704	Prohibited Content; Gambling	Refers to the act of participating in games of chance, typically involving the wagering of money or valuables, with the primary intent of winning additional money or material goods. Various forms of gambling exist, including casino games, sports betting, lottery games, poker, and online gambling. The outcomes of these activities are often determined by chance, luck, or a combination of both. Regulations surrounding gambling vary widely by jurisdiction, and some places have strict legal frameworks governing these activities to ensure fairness, consumer protection, and the prevention of illegal gambling practices. Bingo: due to legal distinctions between bingo and other conventional forms of gambling (such as poker, blackjack, slots), it is permitting promotional messages for bingo under certain conditions. The campaign must include an age-gate to ensure the targeted audience meets legal age requirements, and it should exclusively promote bingo conducted in a physical setting, such as a bingo hall.
705	Prohibited Content; Hate	Inappropriate content, profanity or hate speech.
706	Prohibited Content; Alcohol (Age-Gated)	All content must adhere to all applicable laws and support a functioning age gate. The age-gate mechanism should include the date of birth verification during the consent opt-in of the consumer.
707	Prohibited Content; Tobacco/Vape (Age-Gated)	All content must adhere to all applicable laws and support a functioning age gate. The age-gate mechanism should include the date of birth verification during the consent opt-in of the consumer.
708	Lead Gen/Affiliate Marketing prohibited; other	Lead generation indicates the sharing/selling of information to third parties.
709	Lead Gen/Affiliate Marketing prohibited; high risk financial services	1. High-Risk Financial Services • Payday Loans • Non-Direct Lenders • Debt Collection (Could be an exception for Account Notification use case in case Debt collector demonstrates the direct opt-in from end-user. Verbal opt-in will be never allowed, and Marketing use case is prohibited) 2. Debt Forgiveness • Debt Consolidation • Debt Reduction • Credit Repair Programs
710	Reseller / Non-compliant KYC. Register the brand info, not the agency behind the brand.	Client that is sending the messages to end-user is the one who must be registered in TCR as Brand. Marketing agencies, software providers, etc. should always register the brand that contracted them as part of our KYC process.
711	Repeated use of same EIN for multiple different brands	This is a ermanent Decline reason and no resubmission will be accepted
712	Misleading Registration. Based on details submitted, Campaign appears to be Direct Lending Arrangement, but appropriate Content Attribute was not selected.	Direct lenders and regulated companies must always check the attribute in TCR no matter the use case or objective for the campaign.
713	Appears to be large company or company that would have an official email domain. Check for fraud, use official / working email domain.	This is a ermanent Decline reason and no resubmission will be accepted
801	Not Sole Proprietor. Does not meet small business Sole Prop (EIN) criteria set by TCR and mobile carriers.	Clients that don't meet the criteria of a Sole Proprietor.
802	Sole Proprietor. Not yet authorized	Please contact [e-mail]
803	Opt-in is language required on website if used to collect mobile numbers.	Form of contact in website requires a mandatory phone number but has no message or check box for end user to accept to receive SMS SMS. Reviewers expect to be able to find explicit wording such "by sharing your number you herby consent to receive SMS"
804	Unable to verify, need website / working website or complete CTA information if opt-in occurs outside of website	CTA occurs on the website, but the website link is not added on the website field. Applies to broken links, 404 errors and wrong links. When there is no way to verify the business and CTA information is not clear enough to understand the business. This can be solved by providing a correct link or, if consent collection occurs outside a public web page a screenshot of the consent wording.
805	Compliant privacy policy is required on website if used to collect mobile numbers.	Incomplete Privacy Policies when Phone Number is required in website. Privacy Policy must indicate information collect is not shared with 3rd Parties.
806	Unable to verify, needs compliant and accurate CTA information.	CTA is inaccurate and does not explain where the customers opt into the campaign (website, verbal, written, etc.) When the opt in is on the website and there is no phone field to add the phone number. This can be solved by providing a correct link or, if consent collection occurs outside a public web page a screenshot of the consent wording.
807	Unable to verify, inauthentic website	This can be solved by providing a correct link or, if consent collection occurs outside a public web page a screenshot of the consent wording. In the alter scenario link to to the