Scheduling

Scheduling your campaign can significantly enhance its impact and efficiency.

How scheduling works

Scheduling a campaign allows you to set a future date and time for when your campaign will be automatically sent out.

All campaigns can be scheduled, no matter what channel you are sending them on.

After you've created your campaign, you'll be able to schedule it to send at a future time and date.

When scheduling your campaign, you must choose a date and time that's at least 30 minutes ahead of the current time.

Modifying a scheduled campaign

You can always return to modify the scheduled time or date if needed; however, bear in mind that other elements of the campaign (such as the template and audience) can't be adjusted once a campaign has been scheduled.

You can delete scheduled campaigns before they are sent.

Why schedule a campaign?

Here are fours key reasons why you should consider scheduling your campaigns:

• Time Zones: By scheduling your campaigns, you can reach your audience when they are most likely to be active and engaged, regardless of their time zone, or yours. For some channels, you also need to abide by local laws and regulations when sending marketing campaigns.

• Calendar Events: Aligning your campaigns with holidays or significant events can make them more relevant and engaging to your audience.

• Consistency: Regularly scheduled campaigns can help keep your brand top-of mind for your audience, building a routine of expectation and engagement.

• Optimal Engagement: Use engagement metrics to identify when your audience is most active. Scheduling your campaigns for these peak times can significantly improve their effectiveness.