Additional costs for using 10DLC

When using 10DLC, you may accrue some additional costs, depending on the carrier you use. Some US operators have also introduced additional charges for brand and use case registrations.

Registration and subscription fees

Additional charges for brand and use case registrations have been introduced by US operators. These charges will be passed on to you by MessageBird during the setup of your brand and campaign.

Brand registration fees

Fee	Description	Cost
Brand registration	Applicable to any brand which is currently not registered through MessageBird at the Campaign Registry. Charged on brand submission	$4
Brand resubmission	If a brand registration is not approved, and you would like to resubmit the brand there is a resubmission fee charged for each attempt	$4 (per resubmission)
Brand secondary vetting fee	Fee for Brand vetting. Secondary vetting is an additional brand review done by the carriers which may allow for higher throughput.	$40 (optional)

Use Case registration fees

Fee	Description	Cost
10DLC Use Case registration fee	Initial cost for registering a use case based on the monthly subscription fees below with a three month commitment.	$10 for most use cases (exceptions below). A total of $30 to cover the minimum commitment. $1.50 for low volume mixed use cases. A total of $4.50 to cover the minimum commitment. $3 for charity use cases. A total of $9 to cover the minimum commitment.
Campaign registration fee	Applicable to all new Use Case Registrations. This fee covers compliance review costs.	$15
Campaign resubmission fee*	If the initial use case registration is declined and you would like to resubmit the campaign with updated information there is a resubmission fee charged for each attempt.	$15 (per resubmission)

*Campaigns can only be resubmitted if the registration is declined. Rejected and suspended campaigns require a new registration.

Use Case subscription fees

You will be charged a monthly subscription fee after the initial 3-month minimum commitment period ends. This fee will continue to be charged until you cancel the subscription.

Fee	Description	Cost/month
10DLC Use Case subscription	Subscription starts 3 months after the campaign is registered and renews monthly until cancelled.	$10 for most use cases (exceptions below). $1.50 for low volume mixed uses cases. $3 for charity use cases

Fines for "inactive" campaigns

Campaign IDs that have not received any live traffic in the past 60 days must be deactivated. Failure to do so will result in a fine of $250 USD per "inactive" or so-called ghost Campaign ID.