Brand registration
To register use cases with the campaign registry, you need to register your brand first.
How to register a 10DLC brand
Jump straight to the brand registration guide.
How to register a 10DLC campaign
Already registered a brand? You can now register a campaign.
About brand registration
Here are some important details to keep in mind:
There is a charge for registering your brand.
If your brand information is currently unregistered, you will be reminded of the key details to review before submitting it.
If your brand is rejected, you'll need to contact our support team to help you resubmit your brand information or apply for secondary vetting.
You need an approved brand before you can register a 10DLC campaign. Once your brand is approved the same brand can be used to register multiple use cases.
Brand registration fees
| Fee | Description | Cost |
|---|---|---|
Brand registration | Applicable to any brand which is currently not registered through MessageBird at the Campaign Registry. Charged on brand submission | $4 |
Brand resubmission | If a brand registration is not approved, and you would like to resubmit the brand there is a resubmission fee charged for each attempt | $4 (per resubmission) |
Brand secondary vetting fee | Fee for Brand vetting. Secondary vetting is an additional brand review done by the carriers which may allow for higher throughput. | $40 (optional) |
External vetting
If your company is not part of the Russell 3000 index and you require higher throughput, you can request secondary brand vetting by contacting MessageBird's support team. The cost for secondary brand vetting is US$40. This option may also be helpful if your brand is not being successfully verified through the standard registration process.
Vetting completion
Once your brand has been vetted, you will have access to all standard Use Cases. However, the available throughput and classification will depend on the resulting Vetting Score achieved. Note that vetting will be based on your current Brand information, so it is important to double-check that all details are correct before proceeding.
It is important to note that better throughput is not guaranteed. In rare cases where a lower Vetting Score is achieved, the Brand Secondary Vetting process may also impose a reduction in a Brand & Use Case throughput. You can refer to the table available on the MessageBird website for more information.
Brand verification status and use case messaging throughput
Brand status
Your brand registration can have the following status
| Status | Description | Notes |
|---|---|---|
Pending | Your brand submission is pending approval | Pending submissions cannot be edited |
Rejected | Your brand submission has been rejected by the campaign registry | |
Failed | Your brand submission is invalid and has not been submitted to the campaign registry | |
Approved | Your brand submission has been approved by the campaign registry | If your approved brand has been externally vetted or has an active campaign the following fields cannot be edited; company name, EIN issuing country, Ein/Tax Id, Entity type |
Vetting status
If you have submitted an external vetting request for your brand submission this can have the following status
| Status | Description |
|---|---|
Pending | The vetting request is pending |
Rejected | The external vetting has been rejected |
Failed | The external vetting has failed to be created |
Approved | The external vetting request has been completed successfully |
Expired | The external vetting has expired. A new external vetting should be requested |
Messaging throughput
Your brand registration status has a direct impact on the number of SMS messages you can send to your channel:
| Brand verification status | Part of the Russell 3000 stock index | Approved External vetting | Throughput tier (AT&T/T-Mobile) |
|---|---|---|---|
Pending | - | - | - |
Approved | No | No | Class E or F / Low |
Approved | No | Yes | Depends on vetting score |
Approved | Yes | Yes | Class A or B / Top |
Rejected | - | - | All traffic will be blocked. 10DLC messaging is not allowed |
Failed | - | - | All traffic will be blocked. 10DLC messaging is not allowed |
Deleted | - | - | You have deleted your brand registration submission. |
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