Create a segment based on contact activity

Each contact profile stores activity, a timeline of every event that a contact has engaged with. You can use these activity events to create a segmented audience as follows:

1. Go to Audience > Create new > Create segment.
2. Click the Select event dropdown.

3. Choose either Messaging events or Ecommerce events.

   
4. Add your conditions.

5. Click Save to save your segment.

Example: Segment your contacts based on message interactions

You can build an segment to target contacts based on how they've interacted with marketing messages that you have sent via Bird.

In this example, we'll show you how to create an segment of contacts who have:

• Clicked or opened an email you sent them at least twice in the last 30 days.

1. Go to Audience > Create new > Create segment.
2. Click the Select event dropdown.

3. Under Messaging events, choose Email opened.

4. Set up the rest of the filter as follows: At least 2 times In the last 30 days.

Okay, now let's take it a step further. Let's say we want to segment contacts who have done all of the above AND clicked a link in any of the emails you've sent them in the last 30 days:

1. Click Add new condition.

2. Click the Select event dropdown.

3. Under Messaging events, choose Email link clicked.

4. Set up the rest of the filter as follows: At least 1 times In the last 30 days.

But what if we've sent multiple campaigns over the last 30 days, and we want target contacts who have clicked a specific link? We can do that too:

1. Below the condition that we just set up, click the '+'.

2. Click the Select event property drop-down.

3. Select Link URL from the list.

4. Set up the rest of the filter as follows: equals <URL of link>.

Example: Segment your contacts based on ecommerce connector behavior

You can build an segment to target contacts based on activity in an ecommerce store like Shopify.

You'll need to have an ecommerce store integration installed to be able to set up this segment.

In this example, we'll show you how to create an segment of contacts who have:

• Not placed an order for a product in the last 90 days.

1. Go to Audience > Create new > Create segment.

2. Click the Select event dropdown.

3. Under Ecommerce events, choose Order confirmed.

4. Set up the rest of the filter as follows: Zero times in the last 90 days.

5. Below the condition that we just set up, click the '+'.

6. Click the Select event property dropdown, and choose Total price.

7. Set up the rest of the filter as follows: is greater than 10.

8. Click Save segment to save your segment.