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SMS campaigns

How to create and send a SMS campaign

In this guide, we'll show you how to set up and send your first SMS marketing campaign.

What you'll need

  • An installed SMS channel instance.
  • An SMS message template.
  • A group or audience of customers that have opted-in to receive marketing messages on SMS, created in Contacts.

Step one: Set up your campaign

  1. 1.
    From the side menu, click Engage customers, then click Campaigns.
  2. 2.
    Click Create new campaign.
  3. 3.
    Name your campaign by clicking Untitled Campaign in the top left-hand corner, and entering a new campaign name.
  4. 4.
    Under Campaign type, click Broadcast campaign.
  5. 5.
    Under Channels, click SMS, then select the SMS channel that you want to send your campaign on.
  6. 6.
    Under Sender, select the SMS channel instance that you want your campaign to be sent from. Click Next.
  7. 7.
    Under Recipients, click either Group or Audience, depending on the way you've set up the contacts that you're sending your SMS campaign to. Click Next.
  8. 8.
    Under Content, search for the name of the SMS message template that you want to send as this campaign. You will see a preview of the message template that you're going to send.
  9. 9.
    Under Select a language, choose the language that you want to send the campaign in. Click Next.
  10. 10.
    If the message template contains variables, select the attributes that will be used to populate the variables. For each variable, select the default value to use if no attributes are found.

Step two: Preview and test your campaign

Now that you've created and set up your campaign, you can preview it and send a test to yourself or another member of your team to review.
  1. 1.
    From the Preview screen, go to the Preview and test panel, and choose a contact from the Simulated contact dropdown.
  2. 2.
    Choose a number to send the test message to.
  3. 3.
    Click Send a test message.
  4. 4.
    The recipient will receive a test message. Check that the template looks correct, that any variables have been replaced, and that any media and buttons are displaying correctly, and give it a final review for spelling and grammar.

Step three: Send your campaign now

Not ready to send your campaign immediately? Schedule your campaign to go out automatically at a specific time and date in the future.
Happy with your SMS campaign? Then you're ready to send it!
  1. 1.
    In the top right-hand corner of your screen, click Send campaign, then click Send now. A window will appear, displaying the name of the audience or group you're sending to, and how many contacts will receive the campaign.
  2. 2.
    Click Send now.
You've just sent your first SMS campaign! Time to sit back, relax, and watch the results roll in.

FAQs

Do you support alphanumeric SMS numbers?

No, we do not currently support alphanumeric numbers. Check the SMS documentation to see which numbers we do support. The documentation is updated whenever we support a new number type.

Can I manage SMS subscriptions in MessageBird?

Yes, SMS subscriptions can be managed through signup forms and keyword-based opt-outs. Customers who have opted out can be removed from the recipient list to ensure compliance.