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Adding Instagram as an Inbox channel
In this article, we'll walk you through adding Instagram as a channel! Before you start, see if you're eligible.
- An eligible Instagram Business account.
- The number of Instagram followers that your Instagram Business account has (approximately).
- The rate limit for inbound media (including story mentions and images) is currently 2 per second. This rate will be increased in the near future.
- Once this has been completed, please test your channels to make sure they are creating conversations/tickets in Inbox. If they aren't, please refer to the article How to connect and disconnect a channel from Inbox.
To add Instagram for Business as a channel, follow these steps:
- 1.If you're an existing MessageBird customer, log in to your MessageBird Dashboard. If you're a new customer, you can get started on our Instagram landing page.
- 2.
- 3.Click Instagram. You’ll be taken to an embedded sign-up flow.
- 4.On the first page, confirm that you have an Instagram Business account.
- 5.Tell us how many followers your Instagram Business account has, then click Continue.
- 6.On the next screen, we’ll ask you to confirm that your Instagram Business account is linked to a Facebook page. Confirm this, then click Continue.
- 7.Next, we’ll ask you to check that you have messaging permissions enabled. Once confirmed, click Continue.
- 8.Now you’re ready to add Instagram as a channel! Click to launch the Facebook pop-up, and follow the instructions on the screen.
- 9.Once completed, a QR code will appear that you can scan to start using Instagram Business as a channel!
Once Instagram has been installed, you’ll be able to select it when using the Omnichannel message trigger, (or as a stand-alone trigger):
For a new flow, using the omnichannel trigger:
- 1.
- 2.Click Create new Flow, then select Create Custom Flow.
- 3.Select Omnichannel as the trigger, then click Next.
- 4.In the trigger settings on the right-hand side of your screen, select Instagram, and any other channels that you want to include, then click Save.
- 5.Set up your flow as required, then click Publish to set the flow live.
For an existing flow, using the omnichannel trigger:
- 1.
- 2.Locate the Omnichannel flow that you want to add Google Business Messages to, then click Edit.
- 3.Click the Omnichannel trigger, then select Instagram from the list in the trigger settings on the right-hand side of your screen, then click Save.
- 4.Click Publish to set the flow live.

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- 1.Log into your Instagram Business profile on a mobile phone.
- 2.If you haven’t already, convert your Instagram profile to a Professional Account — and set it to Business.
- 3.Go to Settings, then click Business.
- 4.Click Connect or Create.
- 5.You can choose to connect an existing Facebook page or create a new one.
- 6.If you aren’t already logged into your Facebook account, do it now.
- 7.You’ll be prompted to set up your Accounts Center.
- 8.Click Yes, Finish Setup.
- 9.Select the page that you want to connect the profile to, or create a new one.
- 10.Click Done to finish the process.
- 1.Log into the Instagram profile on a mobile phone.
- 2.If you haven’t already, convert your Instagram profile to a Professional Account — and set it to Business.
- 3.Go to Settings then click Privacy.
- 4.Click Messages.
- 5.Click the toggle so that Allow Access to Messages is enabled.